From TVOD to AVOD: How Our Windowing Strategy Strengthened A Season for Love
A Vision by Mcleod:
When we first released A Season for Love, the plan was simple and intentional. Instead of jumping straight into free streaming, we began with a three month TVOD window on Amazon Prime Video, Apple TV, Google Play, Fandango at Home, and Vimeo On Demand.
That first phase was not just about early revenue. It was about building value and positioning the film as a premium independent feature worth paying for. It gave us the time to collect viewer data, test our key art and trailers, and see which platforms and audiences responded most. All of that work is now paying off in our AVOD window.
Why the Three Month Window Mattered
Audience Intent: The viewers who paid to watch early became our strongest advocates. Their reviews and social posts built trust for new audiences.
Platform Data: The sales data helped us learn which regions and devices were most active, giving us insight to guide our next round of marketing.
Marketing Efficiency: By pacing the release, we kept the conversation alive. First it was “now available to rent or buy,” and now it is “stream it free.”
The AVOD Phase Begins
Now A Season for Love is streaming free on Tubi and the results are encouraging. The TVOD phase built awareness, and that recognition is now helping the film perform better in the ad supported environment.
AVOD success is rarely random. It comes from timing and audience familiarity. When people see your title pop up for free after hearing about it during its paid run, curiosity becomes clicks.
What’s Next
For Auteur Vison, this step by step release model is now part of our approach. It allows our films to earn, learn, and expand their reach with intention.
If you have not yet experienced the story that started it all, now is your chance.
🎬 Watch A Season for Love free on Tubi today.
